An exclusive club for elite members.
A project for JioHotstar: give their most valuable members something a subscription can't — specially curated events and merchandise, and a frictionless way to buy in.
Gate too early and you kill the desire that makes exclusivity valuable; gate too late and it isn't exclusive at all. The membership check sits exactly at the moment of purchase.
Discover → verify membership → buy.
Anyone can browse a member-only feed of curated events and exclusive merch, themed native to the JioHotstar app. Membership is verified via phone/OTP right before checkout — protecting exclusivity while turning the purchase moment into a chance to convert a non-member through the JioClub paywall.
Making "exclusive" a mechanic, not a word.
Gate at intent, not the door
Browsing builds desire; verifying at checkout both protects exclusivity and creates the natural moment to convert.
Native to JioHotstar
For a club to feel like a real perk of the platform, it has to feel native — its premium look, not a generic ticketing UI.
Events and merch, one club
Bundling both raises the perceived value of membership and gives members more reasons to return.
A native, member-gated commerce experience.
merch in one club
to protect exclusivity
premium look