India's Got Latent & Samay Raina.
Two management systems for one of India's biggest comedy properties — a participant-screening pipeline for India's Got Latent, and a fan database that powers Samay Raina's tours and ticket campaigns.
The brief had two halves: capture every India's Got Latent participant and give the team a way to screen them — and turn the audience into a database Samay's team could actually plan around.
Screen 1,200 participants down to a season.
I mapped the participant journey from a single enrollment form to a casting decision. The Latent team got a dedicated screening dashboard — not a spreadsheet — to review, screen, and shortlist each applicant for the episodes.
Turn an audience into a database worth having.
The same landing captured audience registrations into an enriched, consented fan database. With DPDP-compliant contact consent, that database became the engine for high-open-rate WhatsApp campaigns — seeding IGL S2's pre-sale (~1,000 tickets) and giving Samay's team the demand signal and reach to plan a national tour and keep fans engaged.
Where the product thinking went.
One journey, two intents
A single, low-friction UX journey captured fans and participants — without making either feel like data entry.
Screening as a real product
Human review is the bottleneck, so the Latent team got a purpose-built screening & shortlisting console, not a shared sheet.
Consent-first, so the data works
Capturing DPDP-consented contacts up front is what let the fan database drive WhatsApp campaigns that actually reach people.
A season shot, and a database with a future.
→ 15 episodes shot
for tours & campaigns
via WhatsApp pre-sale
Design one journey for two audiences.
The leverage wasn't a fancier funnel — it was designing a single journey that served fans and participants at once, and treating the boring back-office (screening, consent) as first-class product. That's what turned a sign-up form into both a shot season and a fan database Samay's team can plan a tour around.