India's Got Latent & Samay's Live Tour.
Two engagements, one idea: own the demand before you fill the room. A viral show's ticketing, and a national tour planned by a million registrations.
The instinct with a hot event is to maximize the on-sale. The better move was to capture demand — audience and participants — ahead of time, then meter it out.
Screen participants, confirm the show.
Behind the landing, the admin console runs it: screening participant applications, shortlisting, and confirming who performs at which show — plus managing the whitelist and releasing purchase access in controlled, bot-resistant waves. Captured demand converted to ~1,000 ticket sales through targeted WhatsApp.
A million registrations that planned a tour.
For the tour, that same flow scaled to 1,000,000 OTP-verified registrations. A required, searchable city field turned sign-ups into a live demand heat-map — deciding venue size and show count per city — with DPDP-compliant consent to reach every registrant on Email, WhatsApp, and SMS at on-sale.
What made it controlled, not chaotic.
Register-then-release
A whitelist turns a chaotic on-sale spike into a queue we control — bot-resistant and fair to real fans.
City is first-class
Making it a required field turns a sign-up form into the demand map that decides venues and show counts.
WhatsApp converts
Every registrant verified a phone, so we reached real, deduplicated humans the moment access opened.
A clean sell-through, a data-planned tour.
registrations captured
via demand-led WhatsApp
venue & show planning