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08 · Creator · Commerce
A storefront for signed, limited drops.
A merch storefront for Samay Raina — a clean commerce flow built for limited and signed collectibles, sitting right alongside the tour and IGL ticketing.
Product Manager (Tikiti)Samay Raina — Merch2026Creator commerce
You don't win creator commerce with more SKUs — you win by placing the right few items in front of fans at the moment they feel closest to the artist.
Key decisions
Designing for drops, not a catalog.
01
Present scarcity, don't hide it
Leading with the limited / signed nature of each item is the single biggest driver of conversion for creator merch.
02
Keep it next to the fandom
Fans are already here for tickets — putting merch in the same universe captures intent at its peak.
03
Context beats catalog
Merch, tickets, and participation are one experience, not three disconnected stores.